Beginning with a live workshop, we’re going to build a strong foundation for your brand. Following this I’ll be taking what we uncovered in the workshop, and using it to create a plan for your brand. The result will be a “Brand Map”, which we will use to guide the decisions we make in designing your identity.
In addition, this document will be a companion beyond your launch, as it contains the goals and essence of your brand to guide you as it continues to grow.
Once we've established where you’re brand is going, we will move to concepting, exploration, and developing a visual proposal for your new brand identity.
I work iteratively, so instead of presenting multiple complete concepts, we’ll have discussed a design direction in Stage 1, and will now develop one cohesive brand identity, including a responsive logo system, brand fonts, colors, and more.
The final stage is when I prepare the files for hand off and equip you with information to implement the new brand we’ve developed!
This includes a Brand Bible—which is a combination of your Brand Map, for internal alignment and company culture; and traditional Brand Guidelines, where we’ll pass on the visual torch to your in-house design team!
Then, cue the champagne, and let's celebrate!
With a small team of specialists, I help companies create human brands. I am passionate about creating a new economy that reimagines the local communities of yesterday into human-centered brands which unite people through commerce in today's digitally-driven society.
I began my design career in the publishing world as a book designer—after four years, took a sabbatical, moved my entire life to Italy, and spent a year studying the foundations of design, art history, and branding in a design school in the heart of Florence.
In particular, I believe in the power of product-based brands and the Godlike power entrepreneurs have to create “something out of nothing” when we bring something to market!
With a renewed passion for design, I set up my studio to help companies grow through internal alignment and branding to help them clarify their mission and the "Why", and communicate this confidently to their current and future customers!